We are
Equivalenza,
At Equivalenza we change the rules and encourage you to discover new sensory experiences. We are a Spanish company passionate about creating unique Perfumes that allow you to experience the world of perfumery in your own way.
At Equivalenza we create high quality products, made with natural, eco-friendly ingredients and at fair prices.
Where are we?
AMERICAS
Guatemala, Guyana, Caribbean
AFRICA
Cape Verde, Angola, Mozambique
EUROPE
Spain, Italy, Portugal, France, Belgium, Netherlands, UK, Ireland, Germany, Greece, Romania, Moldova
- +70M€
- +200 People +20 Nationalities
- 700 Stores +30 Countries
Our history
2011
Equivalenza comes up with a revolutionary business concept, within the beauty sector, based on the bulk sale of single-brand fragrances. Combining sustainability with personalized customer service.
2012
Expansion in European countries and Portugal
2013
Opening of the first Shop in Italy.
2014
ISO 9001:2015 certification.
Quality Management System Certificate
2015
The LES SECRETS line is created. Inspired by niche perfumery, selecting the finest ingredients in the sector.
2012
Expansion in European countries and
Portugal
2016
Obtention of the Responsible
Import Declaration
2019
“No. 1 IN SPAIN IN SINGLE-BRAND PERFUMERY BY SALES AREA
*Alimarket magazine. April 2019 ”
2020
Launch of home fragrance category
2021
Obtention of the Responsible Declaration of Manufacture and Import.
2022
2021-22
Launch of skin & body care cosmetics category
2023
Wide range of over 130 Perfumes.
2021
Obtention of the Responsible Declaration of Manufacture and Import.
2020
Launch of home fragrance category
2019
No. 1 IN SPAIN IN SINGLE-BRAND PERFUMERY BY SALES AREA
*Alimarket magazine. April 2019
Our history
2011
Equivalenza comes up with a revolutionary business concept, within the beauty sector, based on the bulk sale of single-brand fragrances. Combining sustainability with personalized customer service.
2012
Expansion in European countries and Portugal
2013
Opening of the first Shop in Italy.
2014
ISO 9001:2015 certification.
Quality Management System Certificate
2015
The LES SECRETS line is created. Inspired by niche perfumery, selecting the finest ingredients in the sector.
2016
Obtention of the Responsible Declaration of Manufacture and Import.
2019
“No. 1 IN SPAIN IN SINGLE-BRAND PERFUMERY BY SALES AREA
*Alimarket magazine. April 2019 ”
2020
Launch of home fragrance category
2021
Obtention of the Responsible Declaration of Manufacture and Import.
2022
2021-22
Launch of skin & body care cosmetics category
2023
Wide range of over 130 Perfumes.
Values
Certifications
ISO 9001:2015 Quality Management System certificate.
GMP’s (Good Manufacturing Practices) according to ISO 22716:2008.
We are currently working on implementing an Environmental Management System (based on the circular economy).
Responsible Declaration of activities for the manufacture and importation of cosmetic products.
Compliance with Cosmetic Regulation EU 1223/2009.
Compliance with CLP Regulation EU 1272/2008 for hazardous mixtures for the products
of ambience.
We work with companies that promote labour inclusion (AURIA). Àuria Grup is committed to quality, the environment and safety and this is reflected in its integrated management system policy.
Granting of Approved Exporter Authorization.
- Quality / Health / Environment certifications
- Manufacturing Certifications
ACKNOWLEDGEMENTS
Best national franchise in expansion 2015 (El Suplemento awards)
National Start-Up Concept in Franchising 2014 (FranquiAtlántico)
Franchising company that has created the most jobs in the years 2013/14 (FrankiNorte)
World Finalist The Best Franchinesee of the World 2013
Franchising 2013 (CESINE)
Most consolidated franchise at national level 2013 (FranquiAtlántico)
Franchise with the greatest international expansion 2013 (Frankinorte)
Best Franchise Spot 2017 (El Economista)